Nike Airlab Milan

a generative animation system displaying Nike's AIR archive in ever changing compositions

For Nike’s Airlab exhibition during Milan Design Week, we were tasked with developing a multi-screen animation system that dynamically showcased archive material. The theme ‘AIR’ was visually represented through various effects and an analytical text treatment. The system was constructed by combining different states and compositions, which could be populated by the Nike team through a custom back-end.

Credits
Client Nike
Direction, Nike Brian Metcalf
Production Dropcity
Development support Jonas Margraf
Audio C2C
Event photography Caria Ruffini
NEXT Nosaj Thing Continua