Nike Air Max Pulse

Audio-reactive visuals based on AI generated imagery that interprets the shoe's features.

Presented at Nike's House of Innovation in Paris, we developed an installation that allows the user to explore the shoe's features accompanied with imagery generated with the AI System Dallé. Based on the users inputs, new images get generated and added to the stream in realtime. To enhance the immersiveness, the user's interaction also influence and alter the music playback.

Client Nike House of Innovation Paris
Concept Modem
Direction Modem
Photography Benoit Florençon
Videography Charles Lanceplaine
Music curation Rinse France
NEXT Heliot Emil Unstable Equilibrium