An infinite 3d space in which visitors create unique user profiles to interact in realtime with the environment and other users, and access the exclusive e-commerce platform.
The goal of the site was to fully capture Jai’s world – from his works, to his character – and to present it in an infinite 3d space. This space is setup as a grid, on which users can move around, see other online users and interact with each other.
Unique user accounts enable access to the site chat and can be upgraded to gain access to extended functionality that unlocks hidden content.